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Spending Slump in EPL Transfer Window
English Premier League clubs have spent around £30 million in the January 2010 transfer window, which closed yesterday, the lowest since the system was introduced in 2003.
It was also a drop of more than 80 per cent on the previous year in the world’s richest soccer league. Player transfer spending was £170 million in January 2009 and £150 million in January 2008, according to analysis by consultancy firm Deloitte. “Premier League clubs’ record level of transfer spending in January 2009 was particularly fuelled by new owner-team manager combinations, with over fifty per cent of the spending by Manchester City and Tottenham Hotspur,” said Dan Jones, a partner in the Sports Business Group at Deloitte. “Managers, club owners and directors have become increasingly sceptical of the near-term impact a January acquisition can have,” Jones added. “Therefore, it is unsurprising to see a lack of high value activity, with those clubs that are active preferring loan deals. The absence of new club owners and the tightening of club finances and credit availability have helped to accelerate that trend and dampen down the market.” Club’s in Italy’s Serie A also spent around £30 million, but those from the French, German and Spanish leagues spent much less, Deloitte said. Around 70 per cent of Premier League clubs’ player transactions (in and out) in January 2010 were loan arrangements.
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